Date ArticleType
3/25/2019 MLAMRAMRCA
Seeking Event Strategist for Hospitality MN


Hospitality Minnesota, a coalition of the trade associations representing the restaurant, lodging and resort and campground sectors of the hospitality industry, is looking for a Business Events Strategist to lead its events and programs work.  Hospitality Minnesota is positioning for growth in size and impact, and unparalleled membership engagement is a core goal. The successful candidate will bring a strong strategic mind set, exceptional organizing skills and an interest in developing new forms of member engagement through an innovative range of events and programs.


POSITION SUMMARY: In consultation with leadership, the Business Events Strategist is responsible for defining Hospitality Minnesota’s events strategy—those hosted by the organization and those done in partnership with other entities. They will be expected to create highly-valued and relevant “can’t miss” experiences for association members and allied partners. This full-time, salaried position plays a key role in planning, publicizing, executing and evaluating events, including managing contractors and interns.

Principal Accountabilities

Event Strategy, Planning and Execution (85%):

  1. Work with leadership, staff colleagues, volunteers and partners to define the guiding framework for events; identify specific goals and objectives; and, develop benchmarks for success for both the plan and individual events.
  2. Develop the annual operational plan, including budgeting, revenue goals, sponsorship, staffing and marketing. Prepare and present quarterly progress and annual capstone reports.
  3. Provide counsel and execution capacity on event theme, content, messaging and presentations. Support presenters as required by the specific event.
  4. Identify and secure host sites, negotiate costs, and review contracts.
  5. Manage logistical aspects—registration, set-up, use of technology, catering, and guest experience—whether directly or through project supervision of contractors, interns, colleagues or volunteers. Review and resolve all invoices, conduct appropriate follow-up with attendees and presenters, and submit final summary evaluation of the event, including a profit/loss statement. In addition to a variety of smaller events, the organization produces the Hospitality Minnesota Conference+EXPO each year, which is coordinated by the Business Events Strategist.
  6. Recruit, train and manage event-related volunteers.
  7. Ensure high standards for member experience and service.
  8. As required, serve as the on-site contact for event and oversee set-up and registration.
  9. Cultivate and manage sponsor relationships, and coordinate, solicit and track sponsorships and donations for appropriate events.
  10. Guide the development of event materials such as handouts, agendas, printed programs, PowerPoint presentations and signage. Integrate technology platforms and apps to enhance event engagement.
  11. Guide and staff individual event committees and the Events Task Force, and work with association representatives to develop focus for the year.

 Communications (15% time):

  1. Participate in production of member/industry communications, including writing, editing, proofreading, formatting and distributing a variety of print and electronic materials, including member updates, event promotions, award speeches, event scripts and media releases.
  2. Participate in member web site utilization and maintenance, especially as it relates to events information, registration and content. Post content using tools such as WebLink (web platform and CMS), Constant Contact and social media platforms.
  3. Serve, as needed, as liaison to board committees and workgroups.
  4. Other duties as assigned.

Essential Qualifications

  • Commitment to hospitality as a value.
  • Ability to think creatively about bringing people together.
  • Delivering exceptional member service.
  • Bachelor’s degree, preferred, but not required.
  • Minimum of 5 years of experience in events planning and management.

--or-- any equivalent combination of education and/or experience.

  • Experience recruiting, training and managing event volunteers preferred.
  • Experience in the hospitality industry is advantageous.
  • Desire to work in a dynamic organization focused on growth in size and impact.
  • Acts as a self-organizer with strong attention to details.
  • Adept at managing multiple projects concurrently.
  • Likes people and wants to own work they love.     

Compensation Benefits

    • Full-time salaried position
    • Competitive benefits package.
    • Professional development opportunities.
    • Paid vacation and sick leave.
    • Paid holidays and summer hours.

 Send cover letter and resume in one PDF document to:

Ann Kirby McGill

Resume review will begin on Monday, April 8, and we will accept applications through Friday, April 12.




Minnesota Lodging Association | Saint Paul, MN